Home Testimonials 2013 September

Google Hummingbird FAQs by Danny Sullivan

Google announced this week that they had launched a major renovation to their algorithm last month.  The new algorithm is called Hummingbird and it has marketing professionals and search engine optimization (SEO) experts a bit anxious to see how the digital marketing industry will be effected by the changes.

Danny Sullivan posted a great blog answering the frequently asked questions about Hummingbird that is worth reading if you are even remotely associated with digital marketing.  

Seth Godin’s Three Questions for Any Marketing Team

Seth Godin says there are three questions you should ask your marketing team:

Who are you trying to reach?

Why do they decide to support us?

What do you need to do to make it happen more frequently?

I might argue that you should also add in there, is it worth the effort?  It’s important to measure the results and make sure that the benefits are worth the costs.

It’s especially important when resources are limited, as is the case with many sales and marketing teams.

There’s More Where That Came From

I was listening to Six Pixels of Separation, and this week Mitch Joel published an interview with Michael Hyatt, the author of Platform: Get Noticed in a Noisy World (Thomas Nelson). His book is a New York Times, Wall Street Journal, and USA Today bestseller, and recently, Forbes magazine named Michael one of the Top 50 Social Media Influencers of 2013.

Continue reading There’s More Where That Came From →

When I Grow Up

Tomorrow is my birthday, we don’t need to go into how old I’ll be.

I ran across an interesting blog post by Seth Godin and find it very appropriate as I reflect on growing up… maybe I was destined to be in marketing all along.
I didn’t know what I wanted to be when I was growing up, in fact I would argue that until about 4 years ago I was still trying to figure it out.  Even now, there is one thing that drives me professionally – I want to make a difference.

Continue reading When I Grow Up →

Successful Brands Use Social Media For Discovery Not Transaction

A good portion of my day is spent building brand awareness and loyalty on social media channels.  As businesses market in spaces that consumers use to interact with their friends and families in a very real and honest way, it’s important to know what is too much. Continue reading Successful Brands Use Social Media For Discovery Not Transaction →

Balancing Story and Selling in Social Media

Guest Blog by Marlena Ryan

I got into my job because I’m a writer. Not only do I not have a marketing degree. I kind of loathe marketers. I think of them as phonies. Professionals adept at playing a good mind game. And I like to think that writers are the opposite. Writers are good listeners, honest, and exacting. Continue reading Balancing Story and Selling in Social Media →