Seth Godin blogged a very valuable thing to remember when you’re pitching yourself, your product or your services: it’s not personal.
Read his blog post, What “no” means.
The SEO Guide to Google’s Hummingbird
Search Engine Journal posted a very cool infographic detailing how to craft content for Google’s Hummingbird algorithm that will help search engine optimization efforts be successful.
Transparency
Marketing is so often a game of deception – we try to make things look better than they are or make people feel a certain way to elicit a response.
Avoiding Project Apocalypse
Seth Godin‘s blog post today, The three toxic stooges of the project apocalypse, really resonated with me. Seth names the three components that contribute to project failure: over promising, under sharing and lack of polish. Continue reading Avoiding Project Apocalypse
Don’t Become a Victim of Change
Times are changing for businesses, Mitch Joel posted The Future Of Digital 2013. The internet, social media and a multitude of other advancements in technology have changed the way companies interact with their reality. Continue reading Don’t Become a Victim of Change
The Importance of Google+
Don’t take my word for it, check out Mitch Joel’s radio clip posted on the Six Pixels of Separation blog on Monday:
How Google’s Hummingbird Impacts Social Media Marketers
Jeff Bullas posted a very concise explanation for how Google’s recent Hummingbird algorithm update is going to impact social media marketers.
Check it out here: How does Google’s Hummingbird Update Impact Social Media Marketers?
Hummingbird isn’t something to ignore. It sounds like it’s now more imperative than ever that we make Google+ a strong component of our social media strategy.