Ken Mueller wrote a very open letter to Mark Zuckerberg requesting that Facebook stop tweaking their newsfeed algorithm and let users shape their own experience. I personally think Mueller makes some great arguments as to why this is a win-win situation for everyone – users, businesses, Facebook, etc – and I encourage you to read the letter in it’s entirety. Continue reading Ken Mueller Sparks Google+ v. Facebook Debate
6 Tips for Successful Email Marketing
Email Marketing can be a quick way to reach out to a large group of people when it’s done appropriately. As with all digital marketing, email marketing requires a clear set of goals, strategy for achieving the goals and a plan for measuring success. If something isn’t working, make changes and measure again.
Find The Right Voice For Your Brand
As a millennial, I have been crafting my image on social media for longer than I’ve been of legal US drinking age. Finding the right voice for a brand comes relatively easily for me, and there are a couple of things you think about to help you find the right voice for your brand. Continue reading Find The Right Voice For Your Brand
Promoting the Brand Called “You”
I’ll admit it, I struggle to promote my personal brand, which is pretty ironic when I think about how well versed I am in digital and social media marketing. Continue reading Promoting the Brand Called “You”
8 Tips To Maximize Your Facebook ROI
Some businesses are social media marketing mavens while others are scrambling to catch up. Facebook recently put together a list of eight best practices they find most successful local businesses are doing on Facebook. Although the tips were probably written for B2C social media, almost all of these tips can be used for larger companies and 2-7 even apply to B2B marketing strategies, so take a look at these tips and good luck in your Facebook marketing!
How To Use Social Media At A Tradeshow
Scott Monty posted five tips from trade show product supplier Display Wizard to help readers succeed at their next trade show. Read the entire blog here. Continue reading How To Use Social Media At A Tradeshow