As a full-service digital marketing partner, we work with websites using a variety of platforms from WordPress to ASP.NET. When it comes to making development recommendations, 9.5 times out of 10 we strongly encourage prospective clients to use WordPress. Not only is it the most popular Content Management System (CMS) available, it offers a very flexible eCommerce solution called WooCommerce along with a list of other desirable features.
Our 4 Favorite WordPress Features
Easy Content Management
One of the nicest aspect of WordPress is its user-friendly backend CMS. Updating site content is very intuitive and there’s a plethora of self-help guides available online. Although the Top Shelf team manages a few websites that have custom-built CMS, there’s no denying this platform is the easiest to work with.
SEO-Friendly
Google and the other search engines love WordPress websites. With the right key word research, it’s fairly simple to optimize your content using a strong copywriting strategy and an SEO plugin like Yoast. Additionally, SEO professionals are well versed in development and will make additional recommendations to help achieve your desired results.
Customization and Flexibility
Few website platforms offer as much flexibility as WordPress. Brands enjoy near-endless combinations thanks to an extensive number of out-of-the-box themes that can be customized with countless plugins. Also, employing a professional website development team can make a huge difference to the look and feel of a WordPress website as minimal coding can go a long way.
Cost Effective
WordPress websites are very affordable to build, host and manage compared with more complex platforms that require a custom-built CMS. In our experience, it’s usually possible to implement bells and whistles with a very reasonable budget.
Fun Facts About WordPress (source: [i]smarts)
- The platform has 59.3% of market share among content management systems
- More than 17 million websites use the platform
- There are more than 46,000 free plugins available to users
- Users can choose from more than 4,000 free themes
- It’s more than a blog platform: Beyonce, The New York Times and Coca Cola all use it for their websites
Final Thoughts
The Top Shelf Team manages a number of websites hosted on various platforms from WordPress to ASP.NET but our go-to platform is undoubtedly the former. The platform’s easy Content Management System (CMS), SEO-friendly platform, customization and flexibility combined with its affordable development and maintenance put it in a class of its own.
To see if your needs align with our skills; tell us a little about your brand.