I, like many of my friends and colleagues, was sad to hear that Jon Stewart will be retiring from The Daily Show. To be honest, I had no knowledge of the show prior to college and assumed that Stewart had been a part of the program since it’s inception – which isn’t true.

Sonia Simone, co-founder and Chief Content Officer of Copyblogger Media, posted an insightful blog on the brand’s website explaining why The Daily Show has succeeded where other news programs have failed. It comes down to two things, which Jon Stewart and the team at The Daily Show taught us time and time again – authority and authenticity are critical in 21^st century marketing.

Simone labels Stewart, “a content marketer of ideas,” and identifies his product as “a critical, unsparing approach to politics and current events coming from a particular point of view and set of beliefs.”

She goes on to identify five things that Steward does exceptionally well that can be used by marketing professionals in any industry.

Read Sonia’s post on the Copyblogger Blog here.