Digital marketing tools have evolved rapidly over the last decade. Now nearly everyone can create graphics, retouch images and design visually appealing websites.
Unfortunately, what we’ve gained in design hasn’t necessarily been good for internet marketing. These five quick tips will help you avoid sabotage as you’re creating content:
- Make copy keyword-rich. Know what keywords you’re targeting and use them often in your text while avoiding key-term stuffing (the obnoxious overuse of keywords).
- Use keywords & key term phrases (KTPs) high on the page. Web crawlers assume that the most important words in your text will be used higher up on the page.
- Use variations of KTPs. If you’re targeting “pepperoni pizza” consider using “pizza with pepperoni” and “pepperoni lovers pizza” in your copy.
- Use semantically related phrases. This means that if you’re talking about a car crash, you’d want to consider using accident, collision, traffic incident, fender-bender, etc.
- Keep text as text, not graphics. Search engines don’t crawl graphics unless you use alt-tags on them. It’s far better to leave the most important pieces of information as text, and to great fancy graphics for pull-quotes that augment the content.
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