Author page: The Top Shelf Team

By now, anyone and everyone knows about the recent Pepsi advertisement featuring Kendall Jenner offering an officer a Pepsi in peaceful negotiation. The commercial immediately caused outage amongst many, and Pepsi pulling the ad the same day it was posted. Pepsi, like so many other heavy hitting consumer companies, is trying to engage with its target market through current events. Unfortunately, Pepsi’s commercial has now become a “what not to do” example for other marketing and advertising agencies to follow.