Similar to its predecessor, the remote control, the mighty smartphone has completely revolutionized our world, making communication faster and easier than ever. With everything we need – groceries, home security, health services and even dates, all of these services and products is just one tap, swipe and figure eight away. Through endless apps, social media platforms and search capabilities, it now becomes more challenging than ever for brands to penetrate through the noise to reach their intended audiences.
Similar to its predecessor, the remote control, the mighty smartphone has completely revolutionized our world, making communication faster and easier than ever. With everything we need – groceries, home security, health services and even dates, all of these services and products is just one tap, swipe and figure eight away. Through endless apps, social media platforms and search capabilities, it now becomes more challenging than ever for brands to penetrate through the noise to reach their intended audiences.
Today newsjacking is at an all-time high. From Google’s Purple Rain Doodle to the President of the United States posting on Facebook, it’s nearly impossible to avoid Prince’s death as brands and people weigh in on pop culture’s latest celebrity loss.
One of our least favorite website designs is the infinite scroll sites that seem to have popped in around the web over the past couple of years. They lack organization, can be disorienting for viewers and often have several short blurbs of text.