Digital marketing trends are a hot topic as marketers try to get ahead of the curve going into 2018. In an industry that’s always evolving, it can be tough to see the next hot thing coming. A better strategy might be to focus on the undercurrents that drive innovations like the rise of artificial intelligence and chat bots. It’s hard to stay on the cutting edge of an ever-changing industry, but these 2018 digital marketing trends could help get your year off to a strong start.
Several weeks ago we found ourselves in an embarrassing website management situation – the Top Shelf website was down. Chrome users were seeing an off-putting warning that the Top Shelf site was not secure instead of our home page. A potential customer alerted us to the situation, which wasn't ideal. Luckily we quickly identified the issue’s source: a failed auto-renew of our SSL certificate.
There is a lot of advice floating around about social media best practices and strategies. While no two social media campaigns, accounts or channels are alike, some things hold true across all mediums and industries. We’ve compiled some of the worst tips that we’ve come across as well as our faux pas fixes.
Website development is among the more technical aspects of digital marketing. One of the biggest fears associated with web development is spending valuable resources launching a shiny new website that underperforms. Sometimes outside factors impact goals, but often the barriers to success are borne from failures in the web development process. Here are six website development factors that can mean the difference between a homerun and a strikeout.