2020 US Election and Social Media

How Social Media is Impacting the 2020 US Election

With all the talk about social media and the 2020 US Election, it’s hard to believe that only recently politicians embraced platforms such as Facebook and Twitter. In this election, both campaigns are disseminating key information (and misinformation) via social media during this 2020 US election.

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TikTok Security

TikTok’s Clock Ticking

Chances are you’ve heard of TikTok, a social media video-sharing platform owned by ByteDance, a Chinese company founded in 2012. By the end of 2019, TikTok had become one of the most downloaded apps in the world. As it’s popularity grew so did concerns about its security.

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The Future of Social Media ROI Measurement

There’s a lot of talk about social media ROI and Key Performance Indicators (KPIs) in light of Instagram removing likes from the platform. Some marketers are all for this change, while others worry brands will have a harder time justifying the ROI of their social media marketing. Our view is that if you understand and track the correct metrics for your goals, the demise of vanity metrics isn’t as terrifying as it sounds.

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7 Tips for Responding to Negative Feedback on Social Media

7 Tips for Responding to Negative Feedback on Social Media

Negative feedback is inevitable on social media. Instead of fearing the moment when your brand is publicly criticized, smart brands plan ahead and are ready to respond. Remember, this is an opportunity to reinforce your stellar customer service and impress potential customers.

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How Marketers Can Leverage 2019 Facebook Updates

2019 Facebook updates were announced during the company’s annual F8 conference earlier this year. These included changes to the algorithm, the desktop layout and app design. Marketers can leverage these changes to benefit their brands, here’s how.

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