Last week Instagram launched its new, long form, vertical video platform, IGTV. What does this mean for the future of video content creation? The jury is still out, but we have some guesses. Continue reading What’s the Deal with IGTV?
Nine Best Practices for Social Media Photography
So you’re incorporating more images in your social media strategy – that’s great! Not sure how to get started? These nine best practices for social media photography are a good place to begin. Continue reading Nine Best Practices for Social Media Photography
6 Tips to Succeed at Social Media Content Creation
Content creation is crucial to social media marketing success. The creative storytelling brands require is rooted in skillful content creation. While this doesn’t come naturally to everyone, there are a few things we can all do to set our brands up to thrive. Continue reading 6 Tips to Succeed at Social Media Content Creation
Spring-Cleaning Your Brand’s Digital Presence
Spring-cleaning isn’t just for your house and garage, it also applies to your digital marketing assets. We know potential customers are more likely than ever to search online before making a purchase, so it’s important to put your best foot forward on the web. As part of your annual physical spring-cleaning, review your digital spaces as well. These three tips will get you started and help make the process more effective! Continue reading Spring-Cleaning Your Brand’s Digital Presence
January 2018 Facebook News Feed Changes
Last month Mark Zuckerberg announced updates to the Facebook News Feed algorithm that will affect public content – posts by brand, business and media pages. The new algorithm gives priority to content from personal Facebook pages over content published by public Facebook pages. Continue reading January 2018 Facebook News Feed Changes
When To Use 301 Redirects
There are several types of URL redirects, but this post focuses on 301 redirects. They are part of a strong SEO strategy and communicate to search engines the content on a page has “Moved Permanently” to another location. Continue reading When To Use 301 Redirects
Building a LinkedIn Portfolio
If you haven’t already, it’s time to update your professional profile by sharing rich media on your profile. Building a LinkedIn portfolio is a great way to showcase your best work – video, graphics, PDF documents, articles and more – in a way that’s easy for potential employers or clients to digest. Continue reading Building a LinkedIn Portfolio
How to Rock Content Creation
The art of content creation is what sets great marketing professionals apart from the rest of the pack. Clearly communicating a brand’s unique selling propositions in a way that’s entertaining and visually appealing sounds much easier than it is – done well, it’s magical. It can help to think of content creation like telling a story. Savvy marketers weave together authenticity and amusement to elicit an emotional response and create relationships between brands and their target audiences. Continue reading How to Rock Content Creation
2018 Digital Marketing Trends to Watch
Digital marketing trends are a hot topic as marketers try to get ahead of the curve going into 2018. In an industry that’s always evolving, it can be tough to see the next hot thing coming. A better strategy might be to focus on the undercurrents that drive innovations like the rise of artificial intelligence and chat bots. It’s hard to stay on the cutting edge of an ever-changing industry, but these 2018 digital marketing trends could help get your year off to a strong start. Continue reading 2018 Digital Marketing Trends to Watch
4 Website Management Tips if Your Website is Down
Several weeks ago we found ourselves in an embarrassing website management situation – the Top Shelf website was down. Chrome users were seeing an off-putting warning that the Top Shelf site was not secure instead of our home page. A potential customer alerted us to the situation, which wasn’t ideal. Luckily we quickly identified the issue’s source: a failed auto-renew of our SSL certificate. Continue reading 4 Website Management Tips if Your Website is Down