Blogging
Blogs are a great way to self-publish relevant content about your products and services. Not only will your target audience regularly find new content on your website, inning them to visit often, search engines give high page rank to websites that are consistently adding new content. It’s important to set a publishing schedule and stick to it, promoting your blog content via social media and your e-newsletter.
Case Study: In 2012, Top Shelf’s President initiated, drafted and published a bimonthly telecommunications blog to highlight products, services and company news for a local company. In the 12 months following the launch, the blog’s home page views increased 41% and our founder was twice invited to guest blog for our client’s largest vendor, Toshiba Telecommunications.
