I recently dove headfirst into the world of digital self promotion and started a Squarespace website to house my digital portfolio. There are lots of great platforms available to creative professionals, and if Squarespace isn’t for you, check out Behance, Coroflot and Carbonmade. Continue reading Elements of a Killer Digital Portfolio
Find The Right Voice For Your Brand
As a millennial, I have been crafting my image on social media for longer than I’ve been of legal US drinking age. Finding the right voice for a brand comes relatively easily for me, and there are a couple of things you think about to help you find the right voice for your brand. Continue reading Find The Right Voice For Your Brand
Promoting the Brand Called “You”
I’ll admit it, I struggle to promote my personal brand, which is pretty ironic when I think about how well versed I am in digital and social media marketing. Continue reading Promoting the Brand Called “You”
Transparency
Marketing is so often a game of deception – we try to make things look better than they are or make people feel a certain way to elicit a response.
Don’t Let Loyalty Breed Complacency
Too often marketing professionals brag about brand loyalty without defining what loyalty means.