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Chances are you’ve heard of TikTok, a social media video-sharing platform owned by ByteDance, a Chinese company founded in 2012. By the end of 2019, TikTok had become one of the most downloaded apps in the world. As it’s popularity grew so did concerns about its security.
Continue reading TikTok’s Clock Ticking
The current global pandemic is affecting businesses around the globe. Are you ready to implement a COVID-19 content strategy?
Continue reading Is Your COVID-19 Content Strategy In Place?
The ultimate worst-case scenario in web marketing is if a website crashes without a current backup. Is it the end of the website? Often times, yes. Truthfully, this nightmare situation hits a little too close to home these days. Continue reading What if a Website Crashes Without a Backup?
We don’t often run down our favorite digital marketing industry leaders, but we figured Valentine’s Day is an appropriate day to show our digital marketing heroes a little love. Continue reading Sharing the Love on Valentine’s Day
It’s hard to say what the future of digital marketing will be 12 months from now, but experts appear to agree on a few trends. Here are the top three widely accepted digital and social media marketing trends we are most excited for in 2019! Continue reading 2019 Digital Marketing Trends
Facebook Stories have rolled out globally, but are advertisers ready? Amid election fraud and security breaches, Facebook app users are down. In fact, a recent Pew Research study reported more than a quarter of people surveyed had removed the Facebook app from their phones.
Of course, Facebook has already been profiting from stories on Instagram. But expanding this feature to Facebook itself will tighten the company’s grip on digital marketing ad budgets. So how can digital marketers position their content to perform at it’s best? Continue reading What Do Advertisers Need to Know About Facebook Stories
Spring-cleaning isn’t just for your house and garage, it also applies to your digital marketing assets. We know potential customers are more likely than ever to search online before making a purchase, so it’s important to put your best foot forward on the web. As part of your annual physical spring-cleaning, review your digital spaces as well. These three tips will get you started and help make the process more effective! Continue reading Spring-Cleaning Your Brand’s Digital Presence
Digital marketing trends are a hot topic as marketers try to get ahead of the curve going into 2018. In an industry that’s always evolving, it can be tough to see the next hot thing coming. A better strategy might be to focus on the undercurrents that drive innovations like the rise of artificial intelligence and chat bots. It’s hard to stay on the cutting edge of an ever-changing industry, but these 2018 digital marketing trends could help get your year off to a strong start. Continue reading 2018 Digital Marketing Trends to Watch
It’s no secret that digital marketing happens outside of the traditional 8-5 business hours, especially as more and more brands are catering to an international audience. At Top Shelf, our team is spread across Eastern – Pacific time zones, so flexibility and digital marketing apps are a huge part of our culture. Here are our top three favorite apps: Continue reading Our Top 3 Digital Marketing Apps
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In late June, Facebook announced they will no longer allow editing of link previews for posts as part of its mission to reduce fake news on the platform. While we commend Facebook’s commitment to authenticity, this change to the API is going to present a few challenges for digital marketing strategies. Continue reading Changes to Facebook Link Preview
