Less than a week after Facebook’s News Ban in Australia went into effect, the social media giant and Government came to an agreement to restore news pages.
Continue reading What is Going on with Facebook’s News Ban in Australia?
How Marketers Can Leverage 2019 Facebook Updates
2019 Facebook updates were announced during the company’s annual F8 conference earlier this year. These included changes to the algorithm, the desktop layout and app design. Marketers can leverage these changes to benefit their brands, here’s how.
Continue reading How Marketers Can Leverage 2019 Facebook Updates
What Do Advertisers Need to Know About Facebook Stories
Facebook Stories have rolled out globally, but are advertisers ready? Amid election fraud and security breaches, Facebook app users are down. In fact, a recent Pew Research study reported more than a quarter of people surveyed had removed the Facebook app from their phones.
Of course, Facebook has already been profiting from stories on Instagram. But expanding this feature to Facebook itself will tighten the company’s grip on digital marketing ad budgets. So how can digital marketers position their content to perform at it’s best? Continue reading What Do Advertisers Need to Know About Facebook Stories
January 2018 Facebook News Feed Changes
Last month Mark Zuckerberg announced updates to the Facebook News Feed algorithm that will affect public content – posts by brand, business and media pages. The new algorithm gives priority to content from personal Facebook pages over content published by public Facebook pages. Continue reading January 2018 Facebook News Feed Changes
Changes to Facebook Link Preview
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In late June, Facebook announced they will no longer allow editing of link previews for posts as part of its mission to reduce fake news on the platform. While we commend Facebook’s commitment to authenticity, this change to the API is going to present a few challenges for digital marketing strategies. Continue reading Changes to Facebook Link Preview
Facebook’s New Algorithm Strives to Eliminate Fake News
Image source: Techcrunch
You may notice a few changes to your Facebook Newsfeed in coming weeks as the social media giant is again updating its algorithm to rid itself of “fake news.” No one knows exactly when the changes will be happing, but we do know Facebook will be implementing new ways in which content is ranked on the Newsfeed in order to prevent “spammy”, “fake” or otherwise deceptive and misleading stories. Continue reading Facebook’s New Algorithm Strives to Eliminate Fake News
More Trouble for Facebook Advertising
Facebook advertising has come under a lot of scrutiny this year, and things just got worse. In addition to admitting to over-estimating video views in September, Facebook has now confessed to “miscalculating several of the metrics it uses to measure how content performs on its property.” This recent disclosure raises further concerns about the validity of the data reported by Facebook and YouTube, the two dominant players in the digital media playground. Continue reading More Trouble for Facebook Advertising
Is Social Media Informing The Issues or Amplifying the Problem?
Image Credit: Impact Media
This year, no one can argue that social media marketing – primarily Twitter and Facebook – has played a significant role in this year’s Presidential Election. According to the Pew Research Center, the level of social media activity by 2016 candidates is higher than during the 2012 presidential campaign. This could be due to the millennial generation, known for their social media savvy, making up 35 percent of the voting population. Continue reading Is Social Media Informing The Issues or Amplifying the Problem?
Eos Lip Balm: A Cautionary Tale About Social Marketing
Just a few years ago, you were sure to see every Millennial toting around the orb shaped, brightly colored Eos lip balm. From celebrity endorsements to creative social media messaging, this brand was on top of the world. But just as quickly, it became a social brand pariah. Continue reading Eos Lip Balm: A Cautionary Tale About Social Marketing
New Facebook Algorithm Puts Friends Over Followers
The Facebook algorithm has changed yet again, which means more space for friends and less time with advertisers – in other words, good for users, bad for brands. Users will now see posts and interactions from friends and family over companies and social pages. Continue reading New Facebook Algorithm Puts Friends Over Followers