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Google Algorithm Archives - Top Shelf Digital & Social Media Marketing
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How Google’s ‘Possum’ Algorithm Update Affects Businesses

About a month ago, Google rolled out its latest algorithm update, Possum. The Google algorithm is what determines where businesses fall on the Search Engine Results Pages (SERPs). Now that Possum has been around for a few weeks, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) experts are weighing in on what changes businesses can expect thanks to the update. Continue reading How Google’s ‘Possum’ Algorithm Update Affects Businesses →

What Does Mobilegeddon Mean for Your Business?

Beginning on Tuesday, April 21, Google updated its search algorithm to give mobile-friendly websites preference over non-mobile-friendly websites in the search engine results pages (SERPs).

While many small businesses are scrambling to execute responsive website designs, it’s important to put the change into perspective. Continue reading What Does Mobilegeddon Mean for Your Business? →

Google’s New Linking Guidelines

I am incredibly lucky to have connected with a great Search Engine Optimization (SEO) company, Search Optimizers. The Account Manager I work with is incredibly diligent about keeping his clients updated on the newest algorithm changes impacting search. He recently sent me an email with the following information: Continue reading Google’s New Linking Guidelines →

5 Ways Small Businesses Can Boost Their Google Analytics

There has been a lot of talk about how Google’s Hummingbird algorithm had changed Google Analytics over the last several months.  I can find a lot of high level conversations between industry gurus, but there hasn’t been a whole lot of basic nuts and bolts that is easily understood by laypeople.  In fact, a friend of mine asked me just the other day if I could explain SEO and Google Analytics. Continue reading 5 Ways Small Businesses Can Boost Their Google Analytics →

Google Hummingbird FAQs by Danny Sullivan

Google announced this week that they had launched a major renovation to their algorithm last month.  The new algorithm is called Hummingbird and it has marketing professionals and search engine optimization (SEO) experts a bit anxious to see how the digital marketing industry will be effected by the changes.

Danny Sullivan posted a great blog answering the frequently asked questions about Hummingbird that is worth reading if you are even remotely associated with digital marketing.