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Google Analytics Archives - Top Shelf Digital & Social Media Marketing

Why Infinite Scrolling Sites Aren’t Good for SEO

Infinite Scrolling & SEO

One of our least favorite website designs is the infinite scroll sites that seem to have popped in around the web over the past couple of years. They lack organization, can be disorienting for viewers and often have several short blurbs of text.

Continue reading Why Infinite Scrolling Sites Aren’t Good for SEO

5 Ways Small Businesses Can Boost Their Google Analytics

There has been a lot of talk about how Google’s Hummingbird algorithm had changed Google Analytics over the last several months.  I can find a lot of high level conversations between industry gurus, but there hasn’t been a whole lot of basic nuts and bolts that is easily understood by laypeople.  In fact, a friend of mine asked me just the other day if I could explain SEO and Google Analytics. Continue reading 5 Ways Small Businesses Can Boost Their Google Analytics