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Google Search Archives - Top Shelf Digital & Social Media Marketing

What if Google My Business Charges for Listings?

There has been a lot of buzz in the last several weeks about Google My Business (GMB) moving toward a pay-to-play model for it’s business listing service. Many SEO experts have weighed in on what that would mean for small businesses and how it might affect SEO in general.

Continue reading What if Google My Business Charges for Listings?

How Google’s ‘Possum’ Algorithm Update Affects Businesses

About a month ago, Google rolled out its latest algorithm update, Possum. The Google algorithm is what determines where businesses fall on the Search Engine Results Pages (SERPs). Now that Possum has been around for a few weeks, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) experts are weighing in on what changes businesses can expect thanks to the update. Continue reading How Google’s ‘Possum’ Algorithm Update Affects Businesses

Why Infinite Scrolling Sites Aren’t Good for SEO

Infinite Scrolling & SEO

One of our least favorite website designs is the infinite scroll sites that seem to have popped in around the web over the past couple of years. They lack organization, can be disorienting for viewers and often have several short blurbs of text.

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What Does Mobilegeddon Mean for Your Business?

Beginning on Tuesday, April 21, Google updated its search algorithm to give mobile-friendly websites preference over non-mobile-friendly websites in the search engine results pages (SERPs).

While many small businesses are scrambling to execute responsive website designs, it’s important to put the change into perspective. Continue reading What Does Mobilegeddon Mean for Your Business?