The first rule of storytelling is to create content for your audience, not yourself. Be funny, informative, generous, inspiring, and all the characteristics we enjoy in human beings.
The Top Shelf Team focuses on copywriting that tells your brand’s story and reveals your understanding of issues and news that is important to your audience. This skillful, native storytelling increases the likelihood that a person will share your content with a friend, thus increasing the likelihood that friend will think of your brand the next time he decides to purchase your product or service.
Your story should be captivating, carry an emotional weight, and build goodwill so that when you ask your audience to purchase something, they feel compelled to do so.
Content is king, but context is God. Native copywriting for brands is one of our specialties and we believe content creation is best when it’s approached as an integrated part of a marketing strategy. For this reason, we specialize in content that supports all aspects of digital marketing from website text to social media posts and graphic design. We generate a variety of content such as visually appealing infographics, informative press releases, educational advertorials and insightful byline articles in addition to blog, e-newsletter, website and social media copy.