E-newsletters are a great way to communicate with people who are genuinely interested in your products, services and brand. It’s helpful to offer exclusive content or discounts to subscribers so there is a value added to this permission-based marketing strategy. IT’s also wise to avoid emailing too frequently. Brand should offer an e-newsletter subscription opt-in across all digital platforms.

Case Study #2:

Top Shelf was the sole copywriter of e-newsletter content for a luxury jewelry client whose open rates exceeded the industry standard.

Case Study #1:

A monthly newsletter Top Shelf conceptualized, drafted and distributed grew to more than 850 recipients with a 20% open rate (industry average is 16%).


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  • Luxury Jewelry