I dream of working on the B2C side of marketing some day. I would love to engage with fans who are emotionally invested in a brand and act as ambassadors and evangelists.
I have never voluntarily ended a business relationship with a client because they were too difficult from a project management standpoint.
I have heard stories that…
Google announced this week that they had launched a major renovation to their algorithm last month. The new algorithm is called Hummingbird and it has marketing…
Seth Godin says there are three questions you should ask your marketing team:
Who are you trying to reach?
Why do they decide to support us?
What do…
