Social Media Marketing
Storytelling on social media is most successful when it’s inconspicuous, brings value to a platform’s consumers, and fits in along the customer’s path to conversion. Different platforms allow brands to highlight different aspects of their brand identities, and it’s important to create platform-specific content.
The goal of social media marketing is to create entertaining content that’s so good, people want to engage with it and share it with their friends.
How can brands create this kind of content? By listening. Engage with your audience around the news and events that matter to them. Create posts that make people laugh, snicker, ponder, play a game or feel appreciated.
Effective social media management is harder and takes more time and effort than most people realize, but in the right social-media-savvy hands, a brand that masters native content becomes human.