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Tag: content marketing

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Social Media Marketing

Simple Steps to Sharing LinkedIn Content

November 1, 20180Comments
Building a digital presence via sharing LinkedIn content is a great way to showcase your expertise. If you aren’t already using this strategy, it’s time to build it into your digital marketing plan. To save you some time, share content from other professionals with your own lead-in message. This is called "content curation" as opposed to "content creation." Here are two simple ways to share LinkedIn content.
Content Creation

How to Rock Content Creation

December 28, 20170Comments
The art of content creation is what sets great marketing professionals apart from the rest of the pack. Clearly communicating a brand’s unique selling propositions in a way that’s entertaining and visually appealing sounds much easier than it is – done well, it’s magical. It can help to think of content creation like telling a story. Savvy marketers weave together authenticity and amusement to elicit an emotional response and create relationships between brands and their target audiences.
Digital Marketing

2018 Digital Marketing Trends to Watch

December 14, 20170Comments
Digital marketing trends are a hot topic as marketers try to get ahead of the curve going into 2018. In an industry that’s always evolving, it can be tough to see the next hot thing coming. A better strategy might be to focus on the undercurrents that drive innovations like the rise of artificial intelligence and chat bots. It’s hard to stay on the cutting edge of an ever-changing industry, but these 2018 digital marketing trends could help get your year off to a strong start.