About a month ago, Google rolled out its latest algorithm update, Possum. The Google algorithm is what determines where businesses fall on the Search Engine Results Pages (SERPs). Now that Possum has been around for a few weeks, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) experts are weighing in on what changes businesses can expect thanks to the update. Continue reading How Google’s ‘Possum’ Algorithm Update Affects Businesses
What’s the Difference Between Content & Copywriting?
In the world of marketing and freelance writing, many of us have had to write all sorts of copy in our professional lifetimes, whether it was for a client’s blog post, an email marketing campaign or creating an info graphic, but do any of us really know or understand the difference between what constitutes as “copywriting” versus “content”? Continue reading What’s the Difference Between Content & Copywriting?
Marketing Challenges to Avoid and Overcome in 2016
This year marks yet another challenging time for marketing professionals, as the state of the market is completely saturated and the reality of the situation is competition is tough. To help forward-minded professionals and those truly looking to succeed, we’ve broken down Entrepreneur’s five critiques and challenges to overcome in 2016. Continue reading Marketing Challenges to Avoid and Overcome in 2016