There are several types of URL redirects, but this post focuses on 301 redirects. They are part of a strong SEO strategy and communicate to search engines the content on a page has “Moved Permanently” to another location. Continue reading When To Use 301 Redirects
The art of content creation is what sets great marketing professionals apart from the rest of the pack. Clearly communicating a brand’s unique selling propositions in a way that’s entertaining and visually appealing sounds much easier than it is – done well, it’s magical. It can help to think of content creation like telling a story. Savvy marketers weave together authenticity and amusement to elicit an emotional response and create relationships between brands and their target audiences. Continue reading How to Rock Content Creation
Clients often ask us what’s the perfect blog length as if there’s a one-size-fits-all solution. The truth is quality is much more important that quantity when it comes to content marketing and there are lots of factors that go into the length of a blog post including your industry, the complexity of your topic, and how much rich media you’re including. Continue reading Choosing the Perfect Blog Length
In the world of marketing and freelance writing, many of us have had to write all sorts of copy in our professional lifetimes, whether it was for a client’s blog post, an email marketing campaign or creating an info graphic, but do any of us really know or understand the difference between what constitutes as “copywriting” versus “content”? Continue reading What’s the Difference Between Content & Copywriting?
Digital marketing is one part artistry, creating concise messaging, and one part science, using proven truths about how the web functions. While some people are better at content creation than others, these are a few tips and tricks that all digital marketers can use to improve their website copywriting. Continue reading 6 Website Copywriting Tips
