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Digital Marketing Archives - Top Shelf Digital & Social Media Marketing
TikTok Security

TikTok’s Clock Ticking

Chances are you’ve heard of TikTok, a social media video-sharing platform owned by ByteDance, a Chinese company founded in 2012. By the end of 2019, TikTok had become one of the most downloaded apps in the world. As it’s popularity grew so did concerns about its security.

Continue reading TikTok’s Clock Ticking

What if a Website Crashes Without a Backup?

The ultimate worst-case scenario in web marketing is if a website crashes without a current backup. Is it the end of the website? Often times, yes. Truthfully, this nightmare situation hits a little too close to home these days. Continue reading What if a Website Crashes Without a Backup?

Sharing the Love on Valentine’s Day

We don’t often run down our favorite digital marketing industry leaders, but we figured Valentine’s Day is an appropriate day to show our digital marketing heroes a little love. Continue reading Sharing the Love on Valentine’s Day

2019 Digital Marketing Trends

It’s hard to say what the future of digital marketing will be 12 months from now, but experts appear to agree on a few trends. Here are the top three widely accepted digital and social media marketing trends we are most excited for in 2019! Continue reading 2019 Digital Marketing Trends

Creating a Holiday Social Media Strategy

A stellar holiday social media strategy is the first step to crushing your fourth-quarter digital marketing goals. B2C and B2B brands know the most magical time of the year deserves a little something special to keep products and services top-of-mind among a target audience. These four tips will help you get your holiday social media strategy off the ground faster than eight reindeer.  Continue reading Creating a Holiday Social Media Strategy

Infowars will Shape the Future of Free Speech on Social Media

This week several technology platforms banned Alex Jones’s Infowars content for violating hate speech and bullying policies. In the following days, free speech and its impact on digital marketing, particularly social media has come under debate. Fake News was not mentioned in any of the announcements. Continue reading Infowars will Shape the Future of Free Speech on Social Media

6 Steps to Post in LinkedIn Groups

Six Steps to Post in LinkedIn Groups

Building a digital via posting in LinkedIn Groups is a great way to showcase your expertise. If you aren’t already using this strategy, it’s time to build it into your digital marketing plan. Once you identify LinkedIn groups that reflect your ideal customer, start a conversation and reply to other threads. Here are six simple steps to sharing content in LinkedIn Groups. Continue reading Six Steps to Post in LinkedIn Groups

Spring-Cleaning Your Brand’s Digital Presence

Spring-cleaning isn’t just for your house and garage, it also applies to your digital marketing assets. We know potential customers are more likely than ever to search online before making a purchase, so it’s important to put your best foot forward on the web. As part of your annual physical spring-cleaning, review your digital spaces as well. These three tips will get you started and help make the process more effective! Continue reading Spring-Cleaning Your Brand’s Digital Presence

January 2018 Facebook News Feed Changes

Last month Mark Zuckerberg announced updates to the Facebook News Feed algorithm that will affect public content – posts by brand, business and media pages. The new algorithm gives priority to content from personal Facebook pages over content published by public Facebook pages. Continue reading January 2018 Facebook News Feed Changes

2018 Digital Marketing Trends to Watch

Digital marketing trends are a hot topic as marketers try to get ahead of the curve going into 2018. In an industry that’s always evolving, it can be tough to see the next hot thing coming. A better strategy might be to focus on the undercurrents that drive innovations like the rise of artificial intelligence and chat bots. It’s hard to stay on the cutting edge of an ever-changing industry, but these 2018 digital marketing trends could help get your year off to a strong start. Continue reading 2018 Digital Marketing Trends to Watch