Many digital marketers forget to include link building in their search engine optimization (SEO) strategy. In addition to the technical aspects of SEO, there is incredible value to link building.
Continue reading Why Link Building Matters
Choosing the Perfect Blog Length
Clients often ask us what’s the perfect blog length as if there’s a one-size-fits-all solution. The truth is quality is much more important that quantity when it comes to content marketing and there are lots of factors that go into the length of a blog post including your industry, the complexity of your topic, and how much rich media you’re including. Continue reading Choosing the Perfect Blog Length
Marketing Challenges to Avoid and Overcome in 2016
This year marks yet another challenging time for marketing professionals, as the state of the market is completely saturated and the reality of the situation is competition is tough. To help forward-minded professionals and those truly looking to succeed, we’ve broken down Entrepreneur’s five critiques and challenges to overcome in 2016. Continue reading Marketing Challenges to Avoid and Overcome in 2016
SEO/SEM Seminar Worth Investing In
If you’re anything like me, you have to be very selective about how and where you allocate your time. The value I place on my attention has led me to be incredibly selective about what seminars and conferences I attend, so I was a bit hesitant to commit to the Excel your Business a breakfast SEO/SEM seminar. Boy, was I dead-wrong.