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Negative feedback is inevitable on social media. Instead of fearing the moment when your brand is publicly criticized, smart brands plan ahead and are ready to respond. Remember, this is an opportunity to reinforce your stellar customer service and impress potential customers.
Continue reading 7 Tips for Responding to Negative Feedback on Social Media
There are lots of reasons decision makers are outsourcing social media marketing. One of the principal motivating factors for hiring a social media marketing agency is almost always a lack of resources – financial or personnel. The first step to success is identifying gaps between a company’s current social media strategy and the digital marketing goals it hopes to achieve. Smart brands recognize the value partnering with a professional agency, and leverage the relationship to the benefit of their bottom line. Continue reading Why Outsourcing Social Media is Worth It
