There are several types of URL redirects, but this post focuses on 301 redirects. They are part of a strong SEO strategy and communicate to search engines the content on a page has “Moved Permanently” to another location. Continue reading When To Use 301 Redirects
Website development is among the more technical aspects of digital marketing. One of the biggest fears associated with web development is spending valuable resources launching a shiny new website that underperforms. Sometimes outside factors impact goals, but often the barriers to success are borne from failures in the web development process. Here are six website development factors that can mean the difference between a homerun and a strikeout. Continue reading 6 Website Development Factors that Hurt Performance
As a full-service digital marketing partner, we work with websites using a variety of platforms from WordPress to ASP.NET. When it comes to making development recommendations, 9.5 times out of 10 we strongly encourage prospective clients to use WordPress. Continue reading 4 Benefits of WordPress Websites
In the world of marketing and freelance writing, many of us have had to write all sorts of copy in our professional lifetimes, whether it was for a client’s blog post, an email marketing campaign or creating an info graphic, but do any of us really know or understand the difference between what constitutes as “copywriting” versus “content”? Continue reading What’s the Difference Between Content & Copywriting?
Digital marketing is one part artistry, creating concise messaging, and one part science, using proven truths about how the web functions. While some people are better at content creation than others, these are a few tips and tricks that all digital marketers can use to improve their website copywriting. Continue reading 6 Website Copywriting Tips
