The ultimate worst-case scenario in web marketing is if a website crashes without a current backup. Is it the end of the website? Often times, yes. Truthfully, this nightmare situation hits a little too close to home these days.
There are several types of URL redirects, but this post focuses on 301 redirects. They are part of a strong SEO strategy and communicate to search engines the content on a page has "Moved Permanently" to another location.
Website development is among the more technical aspects of digital marketing. One of the biggest fears associated with web development is spending valuable resources launching a shiny new website that underperforms. Sometimes outside factors impact goals, but often the barriers to success are borne from failures in the web development process. Here are six website development factors that can mean the difference between a homerun and a strikeout.
As a full-service digital marketing partner, we work with websites using a variety of platforms from Wordpress to ASP.NET. When it comes to making development recommendations, 9.5 times out of 10 we strongly encourage prospective clients to use Wordpress.