The ultimate worst-case scenario in web marketing is if a website crashes without a current backup. Is it the end of the website? Often times, yes. Truthfully, this nightmare situation hits a little too close to home these days. Continue reading What if a Website Crashes Without a Backup?
There are several types of URL redirects, but this post focuses on 301 redirects. They are part of a strong SEO strategy and communicate to search engines the content on a page has “Moved Permanently” to another location. Continue reading When To Use 301 Redirects
Website development is among the more technical aspects of digital marketing. One of the biggest fears associated with web development is spending valuable resources launching a shiny new website that underperforms. Sometimes outside factors impact goals, but often the barriers to success are borne from failures in the web development process. Here are six website development factors that can mean the difference between a homerun and a strikeout. Continue reading 6 Website Development Factors that Hurt Performance
As a full-service digital marketing partner, we work with websites using a variety of platforms from WordPress to ASP.NET. When it comes to making development recommendations, 9.5 times out of 10 we strongly encourage prospective clients to use WordPress. Continue reading 4 Benefits of WordPress Websites
You’ve probably heard the growing buzz around HTTPS and SSL. What you may be less familiar with is how important it is to your website. In October 2017, Google will display security warnings in the address bar of sites that collect user information without HTTPS. If you have any fill in content at all – newsletter sign up, contact form, etc. – this applies to your website. Continue reading Why Your Website Needs HTTPS
One of our least favorite website designs is the infinite scroll sites that seem to have popped in around the web over the past couple of years. They lack organization, can be disorienting for viewers and often have several short blurbs of text.
Continue reading Why Infinite Scrolling Sites Aren’t Good for SEO
