Twitter, with more than 284 million active monthly users, is a platform that stands in a class apart from the other social media networks because of its highly connective nature. On twitter it’s not uncommon to start a dialogue with someone you’ve never met, from the other side of the world, based on a topic you’re both interested in, or an event that’s unfolding live.

Twitter also requires more curation than other platforms as it happens in real-time and users retweet content often. It offers the unique opportunity for businesses to find people who are talking about topics related to their products and services and contribute to the conversation their insights and humor.