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How to Choose the Right Social Media for B2B Marketing - Top Shelf Digital & Social Media Marketing

How to Choose the Right Social Media for B2B Marketing

So your company wants to start a social media marketing program, that’s great.  Have you thought about which platforms you’ll include?  The order that you’ll launch them?

It’s not as easy as drawing straws, there should be a method to your madness.

The best social network for B2B marketing depends on the following factors:

1. The audience of the social site

2. Your target audience

3. Type of content on the social site

4. The purpose of the social site

5. The tone of the social site

Read an in-depth analysis of each of the leading social media networks to evaluate their features and suitability here.