The famous line from Field of Dreams applies to digital marketing success:
If you build it, they will come. Continue reading The Secret to Digital Marketing Success
How To Turn Customers Into Brand Ambassadors
Scott Monty is the global head of social media for Ford Motor Company. He has a very interesting personal blog, where he shares his perspectives on business, technology, communications, marketing and the vast changes in the industry that impact leadership. Continue reading How To Turn Customers Into Brand Ambassadors
Working For Free
To work for free, or not to work for free.
To over-service, or not to over-service.
Nobody wants to give away their secret sauce for free, but if you give a little of it away along the path to securing new business is it worth it?
Mitch Joel seems to think so.
In his Six Pixels of Separation blog post, You Should Work For Free. You Should Not Work For Free, he makes a statement I wholeheartedly agree with:
I don’t believe in working for free, but I sometimes do.
Social Media Really Is Like Kindergarten
I wish I knew the original source of Everything I Know About Social Media I Learned In Kindergarten. This is not a new concept, and I did a lot of digging before I settled on a link to share.
This is the best list I could find:
All I Needed To Know About Social Media I Learned In Kindergarten: 15 Social Media Tips
Social Media and Customer Service
Social Media opens up a lot of doors for feedback – feedback from clients, competitors, vendors and just about anybody using the same social media platform you are. Continue reading Social Media and Customer Service
Throwing in the Social Media Towel
Many brands are hopping on the social media bandwagon. At first, social media marketing is new and exciting, so teams are likely to generate lots of content and new ideas during the launch phase of social media marketing. Continue reading Throwing in the Social Media Towel