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The Top Shelf Team, Author at Top Shelf Digital & Social Media Marketing - Page 2 of 11
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Is Social Media Informing The Issues or Amplifying the Problem?

2016 Election Social Media

Image Credit: Impact Media

This year, no one can argue that social media marketing – primarily Twitter and Facebook – has played a significant role in this year’s Presidential Election. According to the Pew Research Center, the level of social media activity by 2016 candidates is higher than during the 2012 presidential campaign. This could be due to the millennial generation, known for their social media savvy, making up 35 percent of the voting population. Continue reading Is Social Media Informing The Issues or Amplifying the Problem? →

How Google’s ‘Possum’ Algorithm Update Affects Businesses

About a month ago, Google rolled out its latest algorithm update, Possum. The Google algorithm is what determines where businesses fall on the Search Engine Results Pages (SERPs). Now that Possum has been around for a few weeks, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) experts are weighing in on what changes businesses can expect thanks to the update. Continue reading How Google’s ‘Possum’ Algorithm Update Affects Businesses →

Learn From These Successful Marketing & Sales Strategies

We know that there are a lot of marketing strategies out there but how do you know which are the best tactics and approached to follow? Drift and Mattermark, an online organization that collects and organizes information on the fastest growing companies world-wide, polled the current 50-fastest growing B2B companies in the United States to figure out the most successful strategies when it came to sales and marketing tactics. The results? Continue reading Learn From These Successful Marketing & Sales Strategies →

Eos Lip Balm: A Cautionary Tale About Social Marketing

Just a few years ago, you were sure to see every Millennial toting around the orb shaped, brightly colored Eos lip balm. From celebrity endorsements to creative social media messaging, this brand was on top of the world. But just as quickly, it became a social brand pariah. Continue reading Eos Lip Balm: A Cautionary Tale About Social Marketing →

7 Social Media Best Practices to Guide Your Brand

In today’s world, social media is an integral part of any successful marketing strategy. The ultimate goal of social media is to drive relevant traffic to a website, increase brand visibility and boost your bottom line. Continue reading 7 Social Media Best Practices to Guide Your Brand →

New Facebook Algorithm Puts Friends Over Followers

The Facebook algorithm has changed yet again, which means more space for friends and less time with advertisers – in other words, good for users, bad for brands. Users will now see posts and interactions from friends and family over companies and social pages. Continue reading New Facebook Algorithm Puts Friends Over Followers →

What’s the Difference Between Content & Copywriting?

In the world of marketing and freelance writing, many of us have had to write all sorts of copy in our professional lifetimes, whether it was for a client’s blog post, an email marketing campaign or creating an info graphic, but do any of us really know or understand the difference between what constitutes as “copywriting” versus “content”? Continue reading What’s the Difference Between Content & Copywriting? →

Instagram Redesigns World’s Most Popular Photo Sharing App

In the recent weeks, we are sure that you have noticed some major changes to one of the world’s top social media apps. We are talking about Instagram, of course. The highly popular photo sharing app recently debuted a complete design overall with its latest update. Gone is the iconic Polaroid photo, replaced by a colorful gradient background and more monochromatic design, a slight reference Instagram’s older designs iconic rainbow. Continue reading Instagram Redesigns World’s Most Popular Photo Sharing App →

Tips on How to Write Faster and Boost SEO

Untitled design-2Want to write more content that is both effective and SEO boosting? The answer could be to re-evaluate your writing preparation and style. To better organize yourself for your next writing project, we outlined a few guidelines from KoMarketing that will get you spending less time writing and more time driving your SEO. Continue reading Tips on How to Write Faster and Boost SEO →