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Author page: The Top Shelf Team

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Facebook, Social Media Marketing, Social Media Strategy

Facebook’s New Algorithm Strives to Eliminate Fake News

February 9, 20170Comments
Facebook Algorithm
Image source: Techcrunch
You may notice a few changes to your Facebook Newsfeed in coming weeks as the social media giant is again updating its algorithm to rid itself of “fake news.” No one knows exactly when the changes will be happing, but we do know Facebook will be implementing new ways in which content is ranked on the Newsfeed in order to prevent “spammy”, “fake” or otherwise deceptive and misleading stories.
Best Practices, Social Media, Social Media Marketing, Social Media Strategy

8 Social Media Marketing Mistakes & How To Fix Them

January 26, 20170Comments
Over the last decade, social media marketing has become a key branch of the marketing world, and almost every business or brand has some sort of presence on a platform. With what seems like endless “expert advice” and strategies changing at light-speed, its easy for businesses to fall behind and make mistakes. Here are 8 common social media mistakes that brands might not even be aware they are making!
Content Marketing, Digital Marketing, Social Media Marketing

The Future of Social Media’s Fake News

December 15, 20160Comments
2016 is officially the year that social media surpassed traditional news and media outlets as the “go to” for current events and news. The Pew Research Center reported that 62 percent of adults obtain their news on social media, and that a large percentage of millennials also rely heavily on social media platforms to keep update and informed. This circulation of fake news through social media became even more apparent in the 2016 presidential election - which is why both social sites and individuals need to be accountable.