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The Top Shelf Team, Author at Top Shelf Digital & Social Media Marketing - Page 4 of 11
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17 Stats That Support B2B Social Media Marketing

Thankfully, in 2015 most companies have come to realize the many benefits of social media marketing apply when selling to consumers or other businesses. For those folks who are still on the fence about implementing a B2B social media strategy, here are 17 reasons why you absolutely should!

As a BONUS, at the bottom of this post we’re throwing in a PDF (with nine proven B2B social benefits) to share with your C-suite decision makers. Continue reading 17 Stats That Support B2B Social Media Marketing →

A Step-by-Step Guide to Hootsuite’s Instagram Integration

Instagram IconBy now you’ve probably heard that Hootsuite has added Instagram to its platform. What is less clear is exactly how the two social media networks interface. Instagram allows users share photos instantaneously, so it’s been up to third party applications to figure out a work around for pre-scheduling posts. Continue reading A Step-by-Step Guide to Hootsuite’s Instagram Integration →

Three Tips for All Social Media Professionals

Social Media Marketing Research

Nothing rubs us the wrong way more than someone who doesn’t do their homework, especially when it comes to social media marketers. Our industry is the butt of enough jokes and there are plenty of folks claiming to be “experts” so let’s all make a concerted effort to bring it up to the next level. Continue reading Three Tips for All Social Media Professionals →

Five Life Lessons I Learned from Marketing

5 Marketing Life Lessons

I’m sure every field has it’s own life lessons. For example, medical residents tell me the popular phrase “See One, Do One, Teach One” is ubiquitous in programs across the country. With that in mind, here are five practical life lessons I have learned (or seen in action) during my career in marketing. Continue reading Five Life Lessons I Learned from Marketing →

3 Things Your Competitors Can Teach You on Social Media

In marketing, we spend a lot of time focused on unique selling points (USPs) that make brands different. Too often, we put so much importance on differentiation; we don’t take the time to study what our competition is doing well and then replicate it. Here are three simple things your competitors can teach you on social media: Continue reading 3 Things Your Competitors Can Teach You on Social Media →

4 Reasons to Outsource Your Social Media

4 Reasons toOutsource Your Social MediaWith rapidly changing algorithms and an endless stream of emerging social platforms it’s no wonder so many companies are contracting out their social media from strategy to content creation to implementation. While there are benefits and drawbacks to utilizing a team of experts, this blog focuses on four reasons to outsource your social media. Continue reading 4 Reasons to Outsource Your Social Media →

Gary Vaynerchuk’s 8 Questions to Ask When Creating Facebook Content

Gary Vaynerchuk is one of the most respected social media thought leaders out there. Founder and CEO of Vayner Media, Vaynerchuk has also written some compelling books including Jab, Jab, Jab, Right Hook, a book so good, Forbes published 13 of its most memorable quotes. In the book, Vaynerchuk gives a lot of great insight about the comparisons between boxing and business and helps lay out the foundation of a successful social media strategy across today’s most popular platforms. For each social network, Vaynerchuk gives readers a set of questions to ask when critiquing native content. Here are his 8 questions to ask when creating Facebook content (reposted to this blog with a few, minor tweaks):Jab, Jab, Jab, Right Hook Continue reading Gary Vaynerchuk’s 8 Questions to Ask When Creating Facebook Content →

7 Ways Jurassic World Executed Exceptional Social Media Marketing

Love it or hate it, Jurassic World owned the box office this past weekend and shattered opening weekend records domestically and globally. The fourth installment in the Jurassic Park franchise debuted 22 years after the original film and 14 years after the most recent movie. Universal Studios turned to digital marketing to help bridge the large gap in time, and reinvigorate it’s original fan-base. These seven exceptional social media marketing tactics were employed with strategic precision and overwhelming success: Continue reading 7 Ways Jurassic World Executed Exceptional Social Media Marketing →

Creating a Successful B2B Social Media Strategy

Most people have come around from the erroneous thinking that social media is not a successful B2B marketing tool. Sure, the tactics may differ slightly in B2B versus B2C campaigns, but social media is a powerful tool for brands across all industries and selling models. Continue reading Creating a Successful B2B Social Media Strategy →

The Rise of Video in Digital Marketing

Video marketing is gaining traction and appears to be poised for exponential growth among digital marketers. Video has long been a marketing tool and vetted platforms such as YouTube, founded in 2005, have been around for a decade. The 2013 launch of Vine, a six-second video sharing app, pushed video front and center onto social media strategists’ radar. When Twitter acquired Vine, many people assumed that Facebook and Google+ would answer with video-specific apps of their own. Continue reading The Rise of Video in Digital Marketing →