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Author page: Top Shelf Digital

What Do Advertisers Need to Know About Facebook Stories

Facebook Stories have rolled out globally, but are advertisers ready? Amid election fraud and security breaches, Facebook app users are down. In fact, a recent Pew Research study reported more than a quarter of people surveyed had removed the Facebook app from their phones. Of course, Facebook has already been profiting from stories on Instagram. But expanding this feature to Facebook itself will tighten the company's grip on digital marketing ad budgets. So how can digital marketers position their content to perform at it's best?
6 Steps to Post in LinkedIn Groups

Six Steps to Post in LinkedIn Groups

Building a digital via posting in LinkedIn Groups is a great way to showcase your expertise. If you aren't already using this strategy, it's time to build it into your digital marketing plan. Once you identify LinkedIn groups that reflect your ideal customer, start a conversation and reply to other threads. Here are six simple steps to sharing content in LinkedIn Groups.