Love it or hate it, Jurassic World owned the box office this past weekend and shattered opening weekend records domestically and globally. The fourth installment in the Jurassic Park franchise debuted 22 years after the original film and 14 years after the most recent movie. Universal Studios turned to digital marketing to help bridge the large gap in time, and reinvigorate it’s original fan-base. These seven exceptional social media marketing tactics were employed with strategic precision and overwhelming success: Continue reading 7 Ways Jurassic World Executed Exceptional Social Media Marketing
Muse Music: Inspiring Creativity
It’s no secret that music can be a strong muse for creativity and motivation. Athletes use music to get into the zone prior to games and almost everyone is plugged into audio of some kind at the gym. As creative professionals, we take all the help we can get when it comes to psyching ourselves up and tapping artistic talents. Continue reading Muse Music: Inspiring Creativity
6 Rules of Outstanding Social Media Content
Gary Vaynerchuk is arguably one of the greatest social media thought leaders of our time.
In 2012, Ragan.com ranked the top fifteen social media marketing professionals and included Vaynerchuk on their list. Continue reading 6 Rules of Outstanding Social Media Content
4 Tips to Overcome Writer’s Block
The irony of writing this post is that I’m experiencing writer’s block at this very moment. I know what I want to write about, but I can’t seem to find the words to get started. Continue reading 4 Tips to Overcome Writer’s Block
Jon Stewart Taught Us The Importance of Authority and Authenticity
I, like many of my friends and colleagues, was sad to hear that Jon Stewart will be retiring from The Daily Show. To be honest, I had no knowledge of the show prior to college and assumed that Stewart had been a part of the program since it’s inception – which isn’t true.
Continue reading Jon Stewart Taught Us The Importance of Authority and Authenticity
What the Facebook News Feed Changes Mean for Businesses
Chances are you’ve heard that Facebook is changing their News Feed settings to improve the consumer experience based on feedback from user surveys. Continue reading What the Facebook News Feed Changes Mean for Businesses
Blogging for Business
Pop Digital Marketing created a great infographic explaining the blogging to businesses. They cover everything you need to know about blogging: benefits, best practices, topic development and promotion. Continue reading Blogging for Business
Time Management Maximizes Efficiency
I have been meaning to write this post for a month and I keep putting it off. I guess that’s partially because I have been following the advice in this post by Mitch Joel on Six Pixels of Separation, How To Run The Best Day Possible.
Mitch says there are five keys to maximizing your efficiency: Continue reading Time Management Maximizes Efficiency
6 Tips for Successful Email Marketing
Email Marketing can be a quick way to reach out to a large group of people when it’s done appropriately. As with all digital marketing, email marketing requires a clear set of goals, strategy for achieving the goals and a plan for measuring success. If something isn’t working, make changes and measure again.
There’s More Where That Came From
I was listening to Six Pixels of Separation, and this week Mitch Joel published an interview with Michael Hyatt, the author of Platform: Get Noticed in a Noisy World (Thomas Nelson). His book is a New York Times, Wall Street Journal, and USA Today bestseller, and recently, Forbes magazine named Michael one of the Top 50 Social Media Influencers of 2013.