I got into my job because I’m a writer. Not only do I not have a marketing degree. I kind of loathe marketers. I think of them as phonies. Professionals adept at playing a good mind game. And I like to think that writers are the opposite. Writers are good listeners, honest, and exacting. Continue reading Balancing Story and Selling in Social Media
I came across a blog post by Mitch Joel today that has me a little worried. Here’s the beginning paragraph of the blog, Your Brand Is Tweeting Too Much: Continue reading How Much Social Media Posting Is Too Much?
Seth Godin has a pretty great formula for putting together a successful website.
I wish I had his blog post, Q&A: What works for websites today?, to refer to when I was designing a website eighteen months ago.
It’s really hard to juggle the aesthetics and the expectations of the client but what marketing professionals know is that our personal investment (and that of the brand) doesn’t mean a thing.
What matters is what the people who visit your website think, and ultimately if you build a user-friendly site with rich, useful content you’ll find success.
The famous line from Field of Dreams applies to digital marketing success:
If you build it, they will come. Continue reading The Secret to Digital Marketing Success
Many brands are hopping on the social media bandwagon. At first, social media marketing is new and exciting, so teams are likely to generate lots of content and new ideas during the launch phase of social media marketing. Continue reading Throwing in the Social Media Towel
