I dream of working on the B2C side of marketing some day. I would love to engage with fans who are emotionally invested in a brand and act as ambassadors and evangelists.
Google announced this week that they had launched a major renovation to their algorithm last month. The new algorithm is called Hummingbird and it has marketing…
Guest Blog by Marlena Ryan
I got into my job because I’m a writer. Not only do I not have a marketing degree. I kind of loathe marketers. I think of them as phonies. Professionals adept at playing a good mind game. And I like to think that writers are the opposite. Writers are good listeners, honest, and exacting.Boy, do I wish this were true... and that my life was really like Mad Men without the blatant sexism.
