Clients often ask whether it’s better to boost posts or create Facebook ads. The answer is there is less and less difference between the two, and each has strengths and weaknesses. Continue reading Which is Better: Boosted Posts or Facebook Ads?
Going Live
Going live is a scary thing.
Whether you’re launching a social media platform, re-launching a website or starting your own business, going live means no turning back. Continue reading Going Live
What the Facebook News Feed Changes Mean for Businesses
Chances are you’ve heard that Facebook is changing their News Feed settings to improve the consumer experience based on feedback from user surveys. Continue reading What the Facebook News Feed Changes Mean for Businesses
How Many People See Your Content?
Mitch Joel published a really interesting post on his Six Pixels blog, (Almost) No One Is Seeing Your Content.
As a marketer using social media as a platform for dissemination, nearly nothing scares me as much as the idea that my message is lost and never reaches my intended audience. The unfortunately reality is my fear is most likely a reality. Continue reading How Many People See Your Content?
Ken Mueller Sparks Google+ v. Facebook Debate
Ken Mueller wrote a very open letter to Mark Zuckerberg requesting that Facebook stop tweaking their newsfeed algorithm and let users shape their own experience. I personally think Mueller makes some great arguments as to why this is a win-win situation for everyone – users, businesses, Facebook, etc – and I encourage you to read the letter in it’s entirety. Continue reading Ken Mueller Sparks Google+ v. Facebook Debate
8 Tips To Maximize Your Facebook ROI
Some businesses are social media marketing mavens while others are scrambling to catch up. Facebook recently put together a list of eight best practices they find most successful local businesses are doing on Facebook. Although the tips were probably written for B2C social media, almost all of these tips can be used for larger companies and 2-7 even apply to B2B marketing strategies, so take a look at these tips and good luck in your Facebook marketing!
How Much Social Media Posting Is Too Much?
I came across a blog post by Mitch Joel today that has me a little worried. Here’s the beginning paragraph of the blog, Your Brand Is Tweeting Too Much: Continue reading How Much Social Media Posting Is Too Much?
Social Media: Where Do I Start?
There’s no simple recipe for social media success… well there is, but it’s not really a secret and it’s definitely not a shortcut. Continue reading Social Media: Where Do I Start?