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Facebook Archives - Page 2 of 2 - Top Shelf Digital & Social Media Marketing
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How Many People See Your Content?

Mitch Joel published a really interesting post on his Six Pixels blog, (Almost) No One Is Seeing Your Content.

As a marketer using social media as a platform for dissemination, nearly nothing scares me as much as the idea that my message is lost and never reaches my intended audience.  The unfortunately reality is my fear is most likely a reality. Continue reading How Many People See Your Content? →

Ken Mueller Sparks Google+ v. Facebook Debate

Ken Mueller wrote a very open letter to Mark Zuckerberg requesting that Facebook stop tweaking their newsfeed algorithm and let users shape their own experience.  I personally think Mueller makes some great arguments as to why this is a win-win situation for everyone – users, businesses, Facebook, etc – and I encourage you to read the letter in it’s entirety. Continue reading Ken Mueller Sparks Google+ v. Facebook Debate →

8 Tips To Maximize Your Facebook ROI

Some businesses are social media marketing mavens while others are scrambling to catch up.  Facebook recently put together a list of eight best practices they find most successful local businesses are doing on Facebook.  Although the tips were probably written for B2C social media, almost all of these tips can be used for larger companies and 2-7 even apply to B2B marketing strategies, so take a look at these tips and good luck in your Facebook marketing!

Eight Things Successful Businesses Do on Facebook