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Facebook, Social Media Marketing, Social Media Strategy

Facebook’s New Algorithm Strives to Eliminate Fake News

February 9, 20170Comments
Facebook Algorithm
Image source: Techcrunch
You may notice a few changes to your Facebook Newsfeed in coming weeks as the social media giant is again updating its algorithm to rid itself of “fake news.” No one knows exactly when the changes will be happing, but we do know Facebook will be implementing new ways in which content is ranked on the Newsfeed in order to prevent “spammy”, “fake” or otherwise deceptive and misleading stories.
Facebook

More Trouble for Facebook Advertising

November 17, 20160Comments
Facebook AdvertisingFacebook advertising has come under a lot of scrutiny this year, and things just got worse. In addition to admitting to over-estimating video views in September, Facebook has now confessed to “miscalculating several of the metrics it uses to measure how content performs on its property.” This recent disclosure raises further concerns about the validity of the data reported by Facebook and YouTube, the two dominant players in the digital media playground.
Facebook, Social Media, Social Media Marketing, Social Media Strategy, Twitter

Is Social Media Informing The Issues or Amplifying the Problem?

November 3, 20160Comments
2016 Election Social Media
Image Credit: Impact Media
This year, no one can argue that social media marketing – primarily Twitter and Facebook – has played a significant role in this year’s Presidential Election. According to the Pew Research Center, the level of social media activity by 2016 candidates is higher than during the 2012 presidential campaign. This could be due to the millennial generation, known for their social media savvy, making up 35 percent of the voting population.