Just a few years ago, you were sure to see every Millennial toting around the orb shaped, brightly colored Eos lip balm. From celebrity endorsements to creative social media messaging, this brand was on top of the world. But just as quickly, it became a social brand pariah.
The Facebook algorithm has changed yet again, which means more space for friends and less time with advertisers - in other words, good for users, bad for brands. Users will now see posts and interactions from friends and family over companies and social pages.
Clients often ask whether it’s better to boost posts or create Facebook ads. The answer is there is less and less difference between the two,…
Going live is a scary thing.
Whether you’re launching a social media platform, re-launching a website or starting your own business, going live means no turning back.
