Many digital marketers forget to include link building in their search engine optimization (SEO) strategy. In addition to the technical aspects of SEO, there is incredible value to link building.
Continue reading Why Link Building Matters
What if Google My Business Charges for Listings?
There has been a lot of buzz in the last several weeks about Google My Business (GMB) moving toward a pay-to-play model for it’s business listing service. Many SEO experts have weighed in on what that would mean for small businesses and how it might affect SEO in general.
Continue reading What if Google My Business Charges for Listings?
When To Use 301 Redirects
There are several types of URL redirects, but this post focuses on 301 redirects. They are part of a strong SEO strategy and communicate to search engines the content on a page has “Moved Permanently” to another location. Continue reading When To Use 301 Redirects
Tips on How to Write Faster and Boost SEO
Want to write more content that is both effective and SEO boosting? The answer could be to re-evaluate your writing preparation and style. To better organize yourself for your next writing project, we outlined a few guidelines from KoMarketing that will get you spending less time writing and more time driving your SEO. Continue reading Tips on How to Write Faster and Boost SEO
SEO/SEM Seminar Worth Investing In
If you’re anything like me, you have to be very selective about how and where you allocate your time. The value I place on my attention has led me to be incredibly selective about what seminars and conferences I attend, so I was a bit hesitant to commit to the Excel your Business a breakfast SEO/SEM seminar. Boy, was I dead-wrong.
5 Quick Tips About Marketing
Digital marketing tools have evolved rapidly over the last decade. Now nearly everyone can create graphics, retouch images and design visually appealing websites. Continue reading 5 Quick Tips About Marketing
6 Website Copywriting Tips
Digital marketing is one part artistry, creating concise messaging, and one part science, using proven truths about how the web functions. While some people are better at content creation than others, these are a few tips and tricks that all digital marketers can use to improve their website copywriting. Continue reading 6 Website Copywriting Tips
What Does Mobilegeddon Mean for Your Business?
Beginning on Tuesday, April 21, Google updated its search algorithm to give mobile-friendly websites preference over non-mobile-friendly websites in the search engine results pages (SERPs).
While many small businesses are scrambling to execute responsive website designs, it’s important to put the change into perspective. Continue reading What Does Mobilegeddon Mean for Your Business?
Google’s New Linking Guidelines
I am incredibly lucky to have connected with a great Search Engine Optimization (SEO) company, Search Optimizers. The Account Manager I work with is incredibly diligent about keeping his clients updated on the newest algorithm changes impacting search. He recently sent me an email with the following information: Continue reading Google’s New Linking Guidelines
6 Tips for Successful Email Marketing
Email Marketing can be a quick way to reach out to a large group of people when it’s done appropriately. As with all digital marketing, email marketing requires a clear set of goals, strategy for achieving the goals and a plan for measuring success. If something isn’t working, make changes and measure again.