Less than a week after Facebook’s News Ban in Australia went into effect, the social media giant and Government came to an agreement to restore news pages.
Continue reading What is Going on with Facebook’s News Ban in Australia?
TikTok’s Clock Ticking
Chances are you’ve heard of TikTok, a social media video-sharing platform owned by ByteDance, a Chinese company founded in 2012. By the end of 2019, TikTok had become one of the most downloaded apps in the world. As it’s popularity grew so did concerns about its security.
Continue reading TikTok’s Clock Ticking
TikTok or Snapchat
“TikTok or Snapchat?” is among the big questions debated in marketing departments across the globe. Depending on how agile and innovative your team is, your brand may be considering a dive into TikTok marketing. For those of you who might be on the fence about which platform is better for you, read on!
Continue reading TikTok or Snapchat
The Future of Social Media ROI Measurement
There’s a lot of talk about social media ROI and Key Performance Indicators (KPIs) in light of Instagram removing likes from the platform. Some marketers are all for this change, while others worry brands will have a harder time justifying the ROI of their social media marketing. Our view is that if you understand and track the correct metrics for your goals, the demise of vanity metrics isn’t as terrifying as it sounds.
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7 Tips for Responding to Negative Feedback on Social Media
Negative feedback is inevitable on social media. Instead of fearing the moment when your brand is publicly criticized, smart brands plan ahead and are ready to respond. Remember, this is an opportunity to reinforce your stellar customer service and impress potential customers.
Continue reading 7 Tips for Responding to Negative Feedback on Social Media
Sharing the Love on Valentine’s Day
We don’t often run down our favorite digital marketing industry leaders, but we figured Valentine’s Day is an appropriate day to show our digital marketing heroes a little love. Continue reading Sharing the Love on Valentine’s Day
Simple Steps to Sharing LinkedIn Content
Building a digital presence via sharing LinkedIn content is a great way to showcase your expertise. If you aren’t already using this strategy, it’s time to build it into your digital marketing plan. To save you some time, share content from other professionals with your own lead-in message. This is called “content curation” as opposed to “content creation.” Here are two simple ways to share LinkedIn content. Continue reading Simple Steps to Sharing LinkedIn Content
What Do Advertisers Need to Know About Facebook Stories
Facebook Stories have rolled out globally, but are advertisers ready? Amid election fraud and security breaches, Facebook app users are down. In fact, a recent Pew Research study reported more than a quarter of people surveyed had removed the Facebook app from their phones.
Of course, Facebook has already been profiting from stories on Instagram. But expanding this feature to Facebook itself will tighten the company’s grip on digital marketing ad budgets. So how can digital marketers position their content to perform at it’s best? Continue reading What Do Advertisers Need to Know About Facebook Stories
Social Media Graphic 101
“What size should our social media graphic be?” is one of the questions we get most often from Clients. The answer depends on which platform you’re posting on. Each social platform has customized graphic display constraints for its feed. Facebook technically has two graphic sizes: one for link previews and one for stand-alone images. Continue reading Social Media Graphic 101
Infowars will Shape the Future of Free Speech on Social Media
This week several technology platforms banned Alex Jones’s Infowars content for violating hate speech and bullying policies. In the following days, free speech and its impact on digital marketing, particularly social media has come under debate. Fake News was not mentioned in any of the announcements. Continue reading Infowars will Shape the Future of Free Speech on Social Media