In his book, Jab, Jab, Jab, Right Hook, Vaynerchuk gives readers a set of questions to ask when critiquing native content. Here are his 8…
Love it or hate it, Jurassic World owned the box office this past weekend and shattered opening weekend records domestically and globally. The fourth installment in the Jurassic Park franchise debuted 22 years after the original film and 14 years after the most recent movie. Universal Studios turned to digital marketing to help bridge the large gap in time, and reinvigorate it’s original fan-base. These seven exceptional social media marketing tactics were employed with strategic precision and overwhelming success:
Most people have come around from the erroneous thinking that social media is not a successful B2B marketing tool. Sure, the tactics may differ slightly…
Video marketing is gaining traction and appears to be poised for exponential growth among digital marketers. Video has long been a marketing tool and vetted platforms such as YouTube, founded in 2005, have been around for a decade. The 2013 launch of Vine, a six-second video sharing app, pushed video front and center onto social media strategists’ radar. When Twitter acquired Vine, many people assumed that Facebook and Google+ would answer with video-specific apps of their own.
