A good portion of my day is spent building brand awareness and loyalty on social media channels. As businesses market in spaces that consumers use to interact with their friends and families in a very real and honest way, it's important to know what is too much.
Guest Blog by Marlena Ryan
I got into my job because I’m a writer. Not only do I not have a marketing degree. I kind of loathe marketers. I think of them as phonies. Professionals adept at playing a good mind game. And I like to think that writers are the opposite. Writers are good listeners, honest, and exacting.I came across a blog post by Mitch Joel today that has me a little worried. Here's the beginning paragraph of the blog, Your Brand Is Tweeting Too Much:
My favorite podcast is Six Pixels of Separation, the Twist Image Podcast, by Mitch Joel. I love most of what Mitch and his guests have to say about marketing, and I can easily listen to Mitch's voice for 40-50 minutes at a time.
