Gary Vaynerchuk is arguably one of the greatest social media thought leaders of our time.
In 2012, Ragan.com ranked the top fifteen social media marketing professionals and included Vaynerchuk on their list. Continue reading 6 Rules of Outstanding Social Media Content
I attended an International Association of Business Communicators (IABC) luncheon earlier this week to learn about B2B Instagram best practices. I was a bit skeptical that Instagram can show ROI and measurable results with regard to B2B marketing. Continue reading B2C Instagram Best Practices
Chances are you’ve heard that Facebook is changing their News Feed settings to improve the consumer experience based on feedback from user surveys. Continue reading What the Facebook News Feed Changes Mean for Businesses
Mitch Joel published a really interesting post on his Six Pixels blog, (Almost) No One Is Seeing Your Content.
As a marketer using social media as a platform for dissemination, nearly nothing scares me as much as the idea that my message is lost and never reaches my intended audience. The unfortunately reality is my fear is most likely a reality. Continue reading How Many People See Your Content?
Ken Mueller wrote a very open letter to Mark Zuckerberg requesting that Facebook stop tweaking their newsfeed algorithm and let users shape their own experience. I personally think Mueller makes some great arguments as to why this is a win-win situation for everyone – users, businesses, Facebook, etc – and I encourage you to read the letter in it’s entirety. Continue reading Ken Mueller Sparks Google+ v. Facebook Debate
As a millennial, I have been crafting my image on social media for longer than I’ve been of legal US drinking age. Finding the right voice for a brand comes relatively easily for me, and there are a couple of things you think about to help you find the right voice for your brand. Continue reading Find The Right Voice For Your Brand
I’ll admit it, I struggle to promote my personal brand, which is pretty ironic when I think about how well versed I am in digital and social media marketing. Continue reading Promoting the Brand Called “You”
Some businesses are social media marketing mavens while others are scrambling to catch up. Facebook recently put together a list of eight best practices they find most successful local businesses are doing on Facebook. Although the tips were probably written for B2C social media, almost all of these tips can be used for larger companies and 2-7 even apply to B2B marketing strategies, so take a look at these tips and good luck in your Facebook marketing!
Seth Godin‘s blog post today, The three toxic stooges of the project apocalypse, really resonated with me. Seth names the three components that contribute to project failure: over promising, under sharing and lack of polish. Continue reading Avoiding Project Apocalypse
Times are changing for businesses, Mitch Joel posted The Future Of Digital 2013. The internet, social media and a multitude of other advancements in technology have changed the way companies interact with their reality. Continue reading Don’t Become a Victim of Change
