Don’t take my word for it, check out Mitch Joel’s radio clip posted on the Six Pixels of Separation blog on Monday:
How Google’s Hummingbird Impacts Social Media Marketers
Jeff Bullas posted a very concise explanation for how Google’s recent Hummingbird algorithm update is going to impact social media marketers.
Check it out here: How does Google’s Hummingbird Update Impact Social Media Marketers?
Hummingbird isn’t something to ignore. It sounds like it’s now more imperative than ever that we make Google+ a strong component of our social media strategy.
How to Choose the Right Social Media for B2B Marketing
So your company wants to start a social media marketing program, that’s great. Have you thought about which platforms you’ll include? The order that you’ll launch them?
Continue reading How to Choose the Right Social Media for B2B Marketing
B2B and B2C Digital Marketing
I dream of working on the B2C side of marketing some day. I would love to engage with fans who are emotionally invested in a brand and act as ambassadors and evangelists.
When I Grow Up
Tomorrow is my birthday, we don’t need to go into how old I’ll be.
I ran across an interesting blog post by Seth Godin and find it very appropriate as I reflect on growing up… maybe I was destined to be in marketing all along.
I didn’t know what I wanted to be when I was growing up, in fact I would argue that until about 4 years ago I was still trying to figure it out. Even now, there is one thing that drives me professionally – I want to make a difference.
Fight Club
Here’s a new take on the very popular “Everything I Need To Know About Social Media I Learned In Kindergarten” post.
For your entertainment:
Side Note: I don’t actually like Fight Club.
Successful Brands Use Social Media For Discovery Not Transaction
A good portion of my day is spent building brand awareness and loyalty on social media channels. As businesses market in spaces that consumers use to interact with their friends and families in a very real and honest way, it’s important to know what is too much. Continue reading Successful Brands Use Social Media For Discovery Not Transaction
Balancing Story and Selling in Social Media
Guest Blog by Marlena Ryan
I got into my job because I’m a writer. Not only do I not have a marketing degree. I kind of loathe marketers. I think of them as phonies. Professionals adept at playing a good mind game. And I like to think that writers are the opposite. Writers are good listeners, honest, and exacting. Continue reading Balancing Story and Selling in Social Media
How Much Social Media Posting Is Too Much?
I came across a blog post by Mitch Joel today that has me a little worried. Here’s the beginning paragraph of the blog, Your Brand Is Tweeting Too Much: Continue reading How Much Social Media Posting Is Too Much?
Building a Podcast Audience
My favorite podcast is Six Pixels of Separation, the Twist Image Podcast, by Mitch Joel. I love most of what Mitch and his guests have to say about marketing, and I can easily listen to Mitch’s voice for 40-50 minutes at a time. Continue reading Building a Podcast Audience