Social Media Marketing

2016 Election Social Media — Image Credit: Impact Media

This year, no one can argue that social media marketing – primarily Twitter and Facebook – has played a significant role in this year’s Presidential Election. According to the Pew Research Center, the level of social media activity by 2016 candidates is higher than during the 2012 presidential campaign. This could be due to the millennial generation, known for their social media savvy, making up 35 percent of the voting population.

Facebook, Social Media, Social Media Marketing, Social Media Strategy

Eos Lip Balm: A Cautionary Tale About Social Marketing

September 8, 20160Comments

Just a few years ago, you were sure to see every Millennial toting around the orb shaped, brightly colored Eos lip balm. From celebrity endorsements to creative social media messaging, this brand was on top of the world. But just as quickly, it became a social brand pariah.

Social Media Marketing, Social Media Strategy

7 Social Media Best Practices to Guide Your Brand

July 28, 20160Comments

In today’s world, social media is an integral part of any successful marketing strategy. The ultimate goal of social media is to drive relevant traffic to a website, increase brand visibility and boost your bottom line.

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Is Social Media Informing The Issues or Amplifying the Problem?