The Facebook algorithm has changed yet again, which means more space for friends and less time with advertisers - in other words, good for users, bad for brands. Users will now see posts and interactions from friends and family over companies and social pages.
Today newsjacking is at an all-time high. From Google’s Purple Rain Doodle to the President of the United States posting on Facebook, it’s nearly impossible to avoid Prince’s death as brands and people weigh in on pop culture’s latest celebrity loss.Clients often ask whether it’s better to boost posts or create Facebook ads. The answer is there is less and less difference between the two,…
