Most people have come around from the erroneous thinking that social media is not a successful B2B marketing tool. Sure, the tactics may differ slightly in B2B versus B2C campaigns, but social media is a powerful tool for brands across all industries and selling models. Continue reading Creating a Successful B2B Social Media Strategy
The Rise of Video in Digital Marketing
Video marketing is gaining traction and appears to be poised for exponential growth among digital marketers. Video has long been a marketing tool and vetted platforms such as YouTube, founded in 2005, have been around for a decade. The 2013 launch of Vine, a six-second video sharing app, pushed video front and center onto social media strategists’ radar. When Twitter acquired Vine, many people assumed that Facebook and Google+ would answer with video-specific apps of their own. Continue reading The Rise of Video in Digital Marketing
6 Rules of Outstanding Social Media Content
Gary Vaynerchuk is arguably one of the greatest social media thought leaders of our time.
In 2012, Ragan.com ranked the top fifteen social media marketing professionals and included Vaynerchuk on their list. Continue reading 6 Rules of Outstanding Social Media Content
Going Live
Going live is a scary thing.
Whether you’re launching a social media platform, re-launching a website or starting your own business, going live means no turning back. Continue reading Going Live
How To Use Social Media At A Tradeshow
Scott Monty posted five tips from trade show product supplier Display Wizard to help readers succeed at their next trade show. Read the entire blog here. Continue reading How To Use Social Media At A Tradeshow
How Google’s Hummingbird Impacts Social Media Marketers
Jeff Bullas posted a very concise explanation for how Google’s recent Hummingbird algorithm update is going to impact social media marketers.
Check it out here: How does Google’s Hummingbird Update Impact Social Media Marketers?
Hummingbird isn’t something to ignore. It sounds like it’s now more imperative than ever that we make Google+ a strong component of our social media strategy.
How to Increase Engagement on Twitter in One Easy Step
Twitter has announced that it is adding image previews!
As with all social media platforms, twitter is adding more rich media to it’s feed. Instead of having to expand tweets to see media, Twitter has now announced a new feature where media that can be viewed directly in the stream without clicking to view.
Continue reading How to Increase Engagement on Twitter in One Easy Step
LinkedIn Takes A Village
LinkedIn is the one social media platform you need to get your whole company behind. Everything else can be handled by one person if necessary, but LinkedIn is most successful if you have several experts engaged on behalf of your brand.
Balancing Story and Selling in Social Media
Guest Blog by Marlena Ryan
I got into my job because I’m a writer. Not only do I not have a marketing degree. I kind of loathe marketers. I think of them as phonies. Professionals adept at playing a good mind game. And I like to think that writers are the opposite. Writers are good listeners, honest, and exacting. Continue reading Balancing Story and Selling in Social Media
Building a Podcast Audience
My favorite podcast is Six Pixels of Separation, the Twist Image Podcast, by Mitch Joel. I love most of what Mitch and his guests have to say about marketing, and I can easily listen to Mitch’s voice for 40-50 minutes at a time. Continue reading Building a Podcast Audience