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Creating a Successful B2B Social Media Strategy

Most people have come around from the erroneous thinking that social media is not a successful B2B marketing tool. Sure, the tactics may differ slightly in B2B versus B2C campaigns, but social media is a powerful tool for brands across all industries and selling models. Continue reading Creating a Successful B2B Social Media Strategy →

The Rise of Video in Digital Marketing

Video marketing is gaining traction and appears to be poised for exponential growth among digital marketers. Video has long been a marketing tool and vetted platforms such as YouTube, founded in 2005, have been around for a decade. The 2013 launch of Vine, a six-second video sharing app, pushed video front and center onto social media strategists’ radar. When Twitter acquired Vine, many people assumed that Facebook and Google+ would answer with video-specific apps of their own. Continue reading The Rise of Video in Digital Marketing →

6 Rules of Outstanding Social Media Content

Gary Vaynerchuk is arguably one of the greatest social media thought leaders of our time.

In 2012, Ragan.com ranked the top fifteen social media marketing professionals and included Vaynerchuk on their list. Continue reading 6 Rules of Outstanding Social Media Content →

How Google’s Hummingbird Impacts Social Media Marketers

Jeff Bullas posted a very concise explanation for how Google’s recent Hummingbird algorithm update is going to impact social media marketers.

Check it out here: How does Google’s Hummingbird Update Impact Social Media Marketers?
Hummingbird isn’t something to ignore.  It sounds like it’s now more imperative than ever that we make Google+ a strong component of our social media strategy.

How to Increase Engagement on Twitter in One Easy Step

Twitter has announced that it is adding image previews!

As with all social media platforms, twitter is adding more rich media to it’s feed.  Instead of having to expand tweets to see media, Twitter has now announced a new feature where media that can be viewed directly in the stream without clicking to view.

Continue reading How to Increase Engagement on Twitter in One Easy Step →

Balancing Story and Selling in Social Media

Guest Blog by Marlena Ryan

I got into my job because I’m a writer. Not only do I not have a marketing degree. I kind of loathe marketers. I think of them as phonies. Professionals adept at playing a good mind game. And I like to think that writers are the opposite. Writers are good listeners, honest, and exacting. Continue reading Balancing Story and Selling in Social Media →