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Facebook, Social Media Marketing, Social Media Strategy

Facebook’s New Algorithm Strives to Eliminate Fake News

February 9, 20170Comments
Facebook Algorithm
Image source: Techcrunch
You may notice a few changes to your Facebook Newsfeed in coming weeks as the social media giant is again updating its algorithm to rid itself of “fake news.” No one knows exactly when the changes will be happing, but we do know Facebook will be implementing new ways in which content is ranked on the Newsfeed in order to prevent “spammy”, “fake” or otherwise deceptive and misleading stories.
Best Practices, Social Media, Social Media Marketing, Social Media Strategy

8 Social Media Marketing Mistakes & How To Fix Them

January 26, 20170Comments
Over the last decade, social media marketing has become a key branch of the marketing world, and almost every business or brand has some sort of presence on a platform. With what seems like endless “expert advice” and strategies changing at light-speed, its easy for businesses to fall behind and make mistakes. Here are 8 common social media mistakes that brands might not even be aware they are making!
Social Media, Social Media Marketing, Social Media Strategy

2017 Social Media Trends: Twitter, Snap & Facebook Live

December 1, 20160Comments
As we say goodbye to what could be one of the most eventful years in social media, we also look forward to what trends will dominate the space in the coming year. It can be hard to guess which tactics and approaches will dominate in the ever-evolving landscape of social media, but we wanted to share our take on Forbes' predications of the 7 social media marketing movements that professionals will see in 2017.
Facebook, Social Media, Social Media Marketing, Social Media Strategy, Twitter

Is Social Media Informing The Issues or Amplifying the Problem?

November 3, 20160Comments
2016 Election Social Media
Image Credit: Impact Media
This year, no one can argue that social media marketing – primarily Twitter and Facebook – has played a significant role in this year’s Presidential Election. According to the Pew Research Center, the level of social media activity by 2016 candidates is higher than during the 2012 presidential campaign. This could be due to the millennial generation, known for their social media savvy, making up 35 percent of the voting population.